“FROM WHOLESALE
TO RETAIL”
International Commercial Leader with a demonstrated history of working in the sports and fashion industry as well as the coffee house chain business.
Strong General Management and Sales Professional, experienced in Operations, Brand Strategy, Strategic and Financial Planning and Talent Management for both Wholesale and Retail.
Vertical Consulting can help you by:
- bridging a vacancy at Managing Director or Executive Management level for a small or midsized company
supporting the execution of strategic changes in a territory or country, as agreed at corporate level
implementing changes as a result of a merger or new ownership structures
- defining a new strategy and implementing the corresponding (new) structures, processes and standards in order to be prepared for further growth or to initiate a turn around
- re-setting, further developing or expanding your commercial activities, domestically or into new countries
- serving as an Advisory Board member
... in an environment of
- the Sports & Fashion world, any other lifestyle consumer goods sector or a restaurant chain
- a pure Retail Chain, a Wholesale brand or a vertically integrated operation
- owned and operated entities or managing a brand and serving its consumers through a network of licensees and/or franchisees.
Wholesale
Wholesale
Change & Integration Management
Definition and implementation of new organizational structures, processes and standards based on changing business needs or internal as well as external mergers of entities (e.g. countries, new companies)
Sales Strategy & “Go To Market” Execution
Sustainable marketplace management through applying segmentation and differentiation strategies; design of the corresponding commercial structure and creation and implementation of enabling tools for excellent execution.
Strategic Account & Category Management
Long term as well as short term/seasonal (key-) account and category planning as well as execution of collaborative commercial initiatives & campaigns
Performance Management
Definition & implementation of (internationally harmonized) B2B terms & condition models for mutual profitable growth as well as internal employee evaluation & reward programs
International Team Management
Leadership of highly diverse teams with many different cultural backgrounds, located either at one site, across one country or spread among different countries.
Strategic & Financial Planning
Use of full P&L and IRR/ROIC reporting in creating and driving KPI-focused rolling annual operating and long range plans based on the the company’s defined mission and vision and including key initiatives and identified milestones.
Event organisation and Public Relations
Organisation and execution of domestic and international sales meetings and account events as well as representation of the brand to the press, political stakeholders, NGOs and other relevant groups.
Franchise Partner Portfolio Analysis
Definition of criteria to analyze the franchise portfolio and delivery of tools to identify future partners of choice as well as partners of risk in order to prioritize investments and focus the organization.
Expansion and Elevation of Store Portfolios
Openings, closures and renovations (including digital instore integration) as a result of a re-occurring market mapping based on pre-defined consumer profiles, trade zone types and store formats.
Buying- & Purchase-Budget Planning
“Open to buy” (OTB) planning, selection of brands, assortment planning and product flow planning including the usage of in-season replenishment opportunities and markdown analytics to effectively manage inventory.
Space Management & Operational Excellence
Maximization of space productivity with assorted product groups and categories in multibrand environments as well as in monobrand spaces & stores.
Labour Cost Management
Optimization of labor productivity through the introduction of models for flexible working hours/contracts, playbooks for smooth instore operations and an efficient bonus system that enhances staff performance, especially at peak times.
Introduction and further Development of CRM Programs
Design and constant evolution of loyalty programs and CRM modules, including digitalization as well as inhouse and B2B system integration.
Collaboration with Workers Councils & Unions
Set up and constant nurturing of a constructive partnership between social parties through new or adjusted internal agreements as well as the integration into the tarif agreements as a member of the employers association.
Retail & Restaurant Business
Wholesale
– Sports & Fashion –
General Management, Sales & Customer Service, Franchise
Jun ’12 – Mar ’15
Territory Sales Director CE
Nike Central Europe
Jan. ’10 – May ‘12
General Manager HR & SLO
Nike HR & SLO
Jan. ’08 – Dec. ‘09
Strategic Account Director Sporting Goods Channel
Nike DACH & SLO
Aug. ’05 – Dec. ‘07
Apparel & Equipment Sales Director
Nike DACH & SLO
Feb. ’02 – Jul. ’05
Apparel Sales Manager
Nike AUT, CH, HR, SLO
Apr. ’00 – Jan. ’02
Customer Service Director Germany
Nike EMEA
April ’15 – July ’16
General Manager Europe
August ’16 – April ’18
Head of Sales & Retail
Retail
– Sports & Fashion –
General Management, Buying, Store Operations
Sept. ’96 – Oct. ’98
Geschäftsführer
Nov. ’98 – Apr. ’00
Operations Manager Niketown Berlin
Nike Retail B.V.
Restaurant Business
– Coffee Houses –
General Management
May ’18 – August `21
Managing Director Starbucks Germany
AmRest Coffee Deutschland
Wholesale
– Sports & Fashion –
General Management, Sales & Customer Service, Franchise
Jun ’12 – Mar ’15
Territory Sales Director CE
Nike Central Europe
Jan. ’10 – May ‘12
General Manager HR & SLO
Nike HR & SLO
Jan. ’08 – Dec. ‘09
Strategic Account Director Sporting Goods Channel
Nike DACH & SLO
Aug. ’05 – Dec. ‘07
Apparel & Equipment Sales Director
Nike DACH & SLO
Feb. ’02 – Jul. ’05
Apparel Sales Manager
Nike AUT, CH, HR, SLO
Apr. ’00 – Jan. ’02
Customer Service Director Germany
Nike EMEA
April ’15 – July ’16
General Manager Europe
August ’16 – April ’18
Head of Sales & Retail
Retail
– Sports & Fashion –
General Management, Buying, Store Operations
Sept. ’96 – Oct. ’98
Geschäftsführer
Nov. ’98 – Apr. ’00
Operations Manager Niketown Berlin
Nike Retail B.V.
Restaurant Business
– Coffee Houses –
General Management
May ’18 – August `21
Managing Director Starbucks Germany
AmRest Coffee Deutschland